(Tw) blending of cultural heritage elements with creative modern designs to produce innovative products and services (often used attributively, as in 文創商品|文创商品[wen2chuang4 shang1pin3]) (abbr. for 文化創意|文化创意[wen2hua4 chuang4yi4])
product that incorporates traditional culture or local elements with innovative design ideas
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